NEW! World Map Makes it Easier for Developers to Analyze Performance by...
Most app developers for Windows and Windows Phone take advantage of the opportunity to publish to multiple countries. Weve heard from you that the ability to analyze performance by market is key to...
View ArticleAnnouncing New Capabilities in Microsoft pubCenter
Last spring at the Build conference, we announced the ability for developers to promote their Windows Phone apps in the United States with Microsoft Advertising. Today, I am excited to announce new...
View ArticleAnnouncing Windows Ad Mediator supported by Microsoft Advertising
Today, Windows Store announced the availability of Windows ad mediation for Windows Phone apps. Ad mediation has great potential to improve advertising fill rates and monetization for Windows Phone...
View ArticleAnnouncing PayPal Payout for Microsoft Ads in Apps Developers
Good news, weve heard your feedback and are excited to announce that Microsoft Advertising now supports PayPal payout for developers. This means that, in many countries, developers using the Microsoft...
View ArticleImprove App Discoverability with Microsoft Advertising's Free Cross-Promotion!
Microsoft Advertising is happy to announce that developers can now create free house ad campaigns to cross-promote their apps. Devs with multiple Windows apps can cross-promote their Windows apps; and...
View ArticleMicrosoft Advertising "Promote Your App" Campaigns Drive Positive ROI for...
Congratulations to Ernesto Pedrosa! He was recently featured in a case study showcasing his successful Promote Your App campaigns driving discoverability of the app across the Windows Phone ecosystem,...
View ArticleLeverage your app rating and "free" status in your next "Promote Your App"...
Microsoft Advertising is happy to announce that developers can now choose to include their apps rating and/or price in their Promote your app ads! To include your apps rating and/or price in your ad,...
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